Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.
Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!
Understanding Quality Score and the auction system
Setting realistic expectations for your AdWords campaigns
Creating an AdWords account
Researching keywords with the Keyword Planner tool
Setting campaign budgets and bidding
Writing great ad headlines and copy
Using ad groups
Creating and exporting reports
Setting up Google Analytics for conversion tracking
Creating a remarketing campaign
- Using ad extensions
Google AdWords Essential Training
- Product Code: All
- Availability: In Stock